The company boasts about 30 years of experience and a widespread presence in over 250 places of culture in Italy (in Venice il Palazzo Ducale, in Turin la Venaria Reale, in Rome the Coloseum, in Naples the National Archaeological Museum, in Agrigento la Valle dei Templi) with around 1,200 employees. The company manages, for museums and exhibitions, assistance services and welcome staff, ticketing, booking, pre-sales, education, marketing and communication and often all services in the context of global management. As for the offer to the public, the experience gained and the constant attention to the visitor, allow us to interact with it using different methods and languages with respect to use, and innovative technological solutions with respect to access. CoopCulture has developed several proposals with a view to audience development. Among the most successful formulas, didactic projects that use the technique of storytelling, the tours that provide for incursions of the performing arts functional to an accompanying fruition able to “welcome” and retain the habitual user, favoring spaces for participation active.