The famous expression “all roads lead to roma” still echoes today, but in new and more colourful ways. Roma was the first great metropolis that humanity ever knew. it is european tourists’ favourite city and one of the top 10 most beloved worldwide. it is one of the most-visited destination and the number one in italy. It is a melting pot that connects continents, cultures and people. some of whom have already made their mark in history and some who are set to shape our future.
However, being unique is not enough. roma wishes to reign in the field of tourism. and most especially in the particular type of tourism that is known as the “meeting industry”.
That is why Roma, with its portfolio of culinary, natural, archaeological and historical excellence, is going to reinvigorate the entire region starting with its move into the Roma and Lazio Convention Bureau.
This path has given way to the consolidation of a new form of public-private partnership that has already been tested in 2014 with the Convention Bureau Italia. Roma and the Lazio Region on the one hand and the operators of the region’s Meeting Industry on the other, have succeeded in working in harmony.
The shared goal was to give impetus to the economy by acting on the region’s most productive tourism sector. The Meeting Industry stands out for its average daily expenditure level per participant and this is far higher than the average per capita daily expenditure of other tourism sectors.
After years of plans and initiatives, Roma and Lazio Convention Bureau has been established and we salute the pragmatic approach that has marked the final stages of its creation.
In the first few months 86 members and partners joined the Convention Bureau. Hosts of the most internationally prestigious congress centres including La Nuvola; trade fairs such as the Fiera di Roma; strategic players such as the airport system; more than 30 business-oriented hotels with 5, 4 and 3 stars; more than ten PCO, DMC and Incentive House companies, including internationally experienced operators; and finally, 40 Service providers to complete the entire supply chain, all joined to make this happen.
There was an enthusiastic response from the promoting associations, operator representatives and institutions when the proposal was addressed to all at the Meeting Industry stakeholders meeting in May 2017.
This is a hugely important initial step that has resulted in the immediate co-ordination between operators and institutions, creating a Convention Bureau System.
The goal is to go back to being leaders in the Serie A of the global Meeting Industry Championship.
It is fundamental to work with great commitment in order to meet the international demand that does not tolerate inadequate facilities, infrastructures or services. It is an initiative that will bring the Roma that is dreamed of by millions of people worldwide, in to reality.
The operation will make use of a great joint effort. It is fundamental to the economy and to the people who experience our wonderful region every day.
The Convention Bureau
Partnerships between the Institutions (Roma Capitale, Lazio Region)
and MICE operators (formed as companies on 21 June 2017)
Members and partners for the entire chain:
Congress Centres & Venues
Coordination of supply
for the destination
of major events