RISE
Rome Insights Style Experience

Where luxury unfolds and beauty meets the eye

There’s a Rome you don’t just visit - you discover. You don’t simply look at it, you live it. This is the Rome of tailored excellence, of hospitality shaped around you, of details that become unforgettable experiences.

From this vision was born “RISE - Rome Insights Style Experience”, an initiative by the Fondazione per l’Attrazione Roma & Partners, organized by the Roma & Lazio Convention Bureau and promoted by the Rome Capital’s Councilor for Major Events, Sport, Tourism, and Fashion, with the aim of positioning Rome as a premier destination for the global luxury market, in a collaborative journey uniting institutions, local operators, and international players.

Designed to engage the most discerning audience, RISE connects luxury tourism professionals - buyers, journalists, content creators, and opinion leaders - with the finest offerings of Rome and Lazio, blending high-level networking, territorial storytelling, and truly immersive experiences.

The first two editions marked the beginning of this story.

In 2025 and 2026, RISE welcomed top international buyers from North America, LATAM, Europe, the Far East, and the Middle East, who, together with local operators, took part in a program seamlessly combining B2B meetings with curated, immersive experiences across Rome, establishing the event as a global platform for high-end tourism and showcasing the city’s most sophisticated, creative, and authentic facets.

But the best is yet to come…

Because luxury, in Rome, is not just an experience:
it is a story that continuously evolves, inspires, and captivates.